Korea's four distinctive seasons, with cold winds in winter or the sudden downpours during the rainy season in summer, may cause varying levels of inconvenience in having a pleasant shopping experience in Korea. However, the weather causes no problem at underground shopping malls in Seoul, where one can go and fully enjoy shopping, without being restricted by the whims of weather. Not only are these shopping malls lined with shops, but they are also packed with restaurants, cafés, and cultural attractions. Plus, these malls are connected to the subway, allowing you visit the malls conveniently and enjoy shopping while keeping your feet dry even in the middle of a rain storm. Check out Seoul's top five underground shopping malls!
Goto Mall, a contraction of gosok teomineol, meaning "express bus terminal" in Korean, and Famille Station are often referred to as shopping heaven for women. A long shopping aisle connecting Banpo Station (Seoul Subway Line 7) and Express Bus Terminal Station (Seoul Subway Line 3, 7, 9) flourishes with a multitude of stores offering various goods, making it the largest underground shopping mall of its kind in Seoul. The latest clothing trends, accessories, cosmetics, interior products and wholesale flowers – there's nothing you won't find here. You can also enjoy a delicious meal or a cup of coffee at one of the many popular restaurants and coffee shops, or seek entertainment at a movie theater. In addition, shoppers can move easily around the area thanks to the passageways that connect to Shinsegae Department Store, Central City Terminal, and Seoul Express Bus Terminal.
Yeongdeungpo has long been a hub of public transportation in Seoul that is always crowded with people coming and going. Since the opening of the mega shopping mall Times Square, it has been drawing even more traffic. Yeongdeungpo Underground Mall offers a variety of products marketed to different age groups from teenagers to seniors. Visitors can also visit Shinsegae Department Store and Times Square, connected to the underground mall, for a variety of shopping options.
Gangnam Station on Seoul Subway Line 2 and Shinbundang Line is quite popular among international travelers. Gangnam Underground Shopping Mall is where affordability meets quality as it boasts the greatest concentration of clothing, cosmetics, and telecommunications stores. The shops in the Shinbundang Line area feature low- to mid-priced brands and franchised coffee shops, offering one of the most convenient and comfortable underground shopping experiences. For those who are determined to go on a big shopping spree, try walking through Gangnam Underground Shopping Mall all the way to Sinnonhyeon Station on Seoul Subway Line 9, and exiting out on to Gangnam-daero Road. The much-loved Gangnam-daero Road is known for its sprawling shopping district.
Another shopping center in the heart of Seoul is located at Jamsil. Jamsil Underground Shopping Mall is connected to Lotte World and Lotte Department Store, offering a wide range of shopping options. In particular, a fountain inspired by the Trevi Fountain in Rome will catch your attention at the square located between Jamsil Station and Lotte Department Store. This “Trevi Fountain” in Jamsil Station is guaranteed to serve as a great backdrop for memorable souvenir photos. Lotte World Tower is another must-go attraction within the area that has an aquarium, a movie theater, department stores, restaurants, and the highest observatory in Seoul.
Starfield COEX Mall is a well-known underground shopping mall in Korea that houses many brand stores. A movie theater, aquarium, duty-free shop, casino, COEX InterContinental Seoul, and department stores are connected to the underground mall, making it possible to enjoy shopping and cultural experiences without leaving the building. Famous restaurants and trendy dessert cafés, along with character pop-up stores and kid's cafés located in the mall provide a fun day for all generations. In particular, Starfield Library, a unique cultural space, brings a lot of popularity to Starfield COEX Mall.
* This column was last updated in July 2018, and therefore information may differ from what is presented here. We advise you to check details from the official websites before visiting.